Hello, I'm

Rukayyat Adelekan

Business Intelligence & Data Analyst

I transform data into actionable business insights through SQL, Power BI, Tableau, Excel and data-driven analysis.

Rukayyat Adelekan - Business Intelligence & Data Analyst

About Me

Business Intelligence, analytics and business problem-solving.

I am a Business Intelligence & Data Analyst with experience transforming raw data into meaningful insights that support better business decisions.

My background spans customer experience, operations analysis and business intelligence, giving me a strong understanding of both business processes and analytical problem-solving.

I specialize in SQL, Power BI, Tableau, Excel, KPI reporting, dashboard development, data quality analysis and stakeholder communication.

Core Skills

Technical and business skills I use to turn data into insights.

Business Intelligence

Power BI, Tableau, KPI Reporting, Dashboard Development, Data Visualization and Executive Reporting.

Data & Analytics

SQL, T-SQL, Power Query, Excel, DAX, Data Modelling, Data Quality and Exploratory Analysis.

Business & Strategy

Business Analysis, Forecasting, Root Cause Analysis, Stakeholder Engagement and Data Storytelling.

Selected Projects

Practical analytics projects demonstrating technical and business skills.

Marketing Revenue & Conversion Forecasting

Excel-based forecasting analysis using 24 months of marketing data to forecast revenue, conversions and advertising performance using linear trends, moving averages and seasonality-aware ETS forecasting.

Related to my Power BI Marketing Performance case study, with a separate focus on forecasting, trends and seasonality.

Excel FORECAST.LINEAR Moving Average ETS Forecasting
View Excel Project

AdventureWorks Sales & Customer Analytics

Business-focused T-SQL analysis of sales, customer behaviour, product performance and data quality using AdventureWorks OLTP and AdventureWorksDW.

Covers relational analysis, CTEs, window functions, customer segmentation, time-series analysis and data validation.

T-SQL SQL Server CTEs Window Functions Customer Analytics
View SQL Project

Sales Performance & Profitability Dashboard

Power BI capstone project analysing sales performance across products, sales agents and stores, with a focus on revenue, profitability, transaction volume and weekly KPI performance.

Developed using course-provided sales data, with the Power BI dashboard, analytical implementation and RS visual branding created by me.

Power BI DAX Sales Analytics KPI Reporting Profitability Analysis
View Power BI Project

Let's Connect

I'm open to Business Intelligence, Data Analytics and reporting opportunities across Germany and Europe.